Soft & Cuddly

Octobo - Soft Cuddly and a new kind of "Screen Time" for kids.

Last Gadget Standing award winning finalist, Octobo is a multimedia platform integrated into a plush toy - an Octopus - with sensors all over it, combined with games, content, apps and story books plus interactive pieces to show and give to Octobo. Sliding a touch screen tablet with apps running on it into a slot in the top functions as the eye, ears, mouth and brain of Octobo.

Octobo is soft, cuddly and made to be hugged and played with. Unique soft sensors allow Octobo to come to life and react and guide immersive play.It is a socio-emotional literacy tool with features that make it accessible for children of varying ages.

Changing the definition of screen time, Thinker-Tinker combine the physical and digital world by incorporating a touch screen tablet into their plush toy making it interactive, responsive and fun to be with. Octobo is a friend, rather than just a screen.

I see Octobo as a new category of digital toys. In producing this unique product, Thinker-Tinker's skills now have potential to produce a portfolio of creative, dynamic smart products.I found it to be a very exciting product initially for the kids' segment - infectious game playing and linked story telling plus physical interactivity such as hugs, tentacle hand-shakes and offering up relevant 'tokens' symbolising letters, animals and objects.

It is in fact a potential platform for many applications where human touch and cognitive association are an important element of learning, therapy, leisure or entertainment.

In creating Octobo, Thinker-Tinker have exhibited unique skills in leveraging technology, software and understanding of the consumer youth segments that can benefit from their method of smart integration. I will be on the lookout for more applications and products from Thinker-Tinker in the future! 

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