What's in a watch strap?

 AURA Strap for Apple Watch - an accessory for an accessory for an iPhone! This clever watchstrap improves some of the Apple Watch's health/fitness tracking features and adds some sensing in the strap and analysis in their App and adds to the Watches capabilities to keep on top of performance and wellness when doing sports, on a diet or just want to stay fit and be healthy. 

The new strap and companion app (for Apple Watch and iPhone) help users to measure their body composition (fat/muscles percentage) and hydration levels to track fitness/diet progress and get more personalized insights to improve their lifestyle. Bioimpedance is the core technology which expands the Apple Watch health tracking capabilities. 

Analyzing the upper body, it can track lungs and breathing changes, compare them with pulse data and even assess risks of heart failure and notify the user, his doctor, or emergency contact about it. AURA Strap cleverly transfers results to the Watch via ultrasound, which is much more energy-efficient than BLE.Oh, and it's quite a nice looking band as well. Noone will know what you are up to unless you tell them!

CES 2021 Best of Innovation Award
Not yet - But a taste of the future?

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