CES 2021 Best of Innovation Award
MySize ID - Measure up App for Good Fits and Fewer Returns
Very clever use of AI to measure yourself (and other things) for "Shop 'til You Drop" online purchases. Didn't have a chance to try this, but if it works, this means more impulse buys and fewer returns because of the wrong size.
The MySize ID app uses sensors on a smartphone to measure the user’s size and match the measurements with those on a retailer’s size chart. The widget on the browser integrates into websites, allowing the user to shop conveniently for correctly sized clothing even with sizing inconsistencies between manufacturers.
For retailers, MySize offers analytics with aggregated data to help businesses understand customer behaviour and their overall customer base, allowing them to restock and personalize shopping experiences more effectively.